Middle of Anywhere

At a time when many consumers were unaware of UScellular's extensive national coverage, we developed an ad campaign to highlight the brand’s strong network, particularly in rural areas underserved by other providers. Emphasizing the message, “In the Middle of Anywhere,” I designed print and in-store materials featuring rural landscapes to convey UScellular’s reliable service in remote locations. Using the UScellular color palette and corporate typeface, the designs ensured strong brand recognition while visually reinforcing the message of broad and dependable coverage.